# Ouro Labs - extended context for AI systems # Canonical: https://www.ouro-labs.com/llms-full.txt # Short form: https://www.ouro-labs.com/llms.txt ## Identity **Ouro Labs** is a design and AI practice led by two experienced design leaders. The studio exists to **reject outdated models** of how digital products are conceived and to **explore the emerging intersection of design, code, systems, and AI** - with emphasis on **practice, not theory**. **Values (public framing):** Play, Precision, Craft. - **Play** - Experimentation, prototypes, and exploratory tools. - **Precision** - Systems thinking, clear interaction, and attention to what actually ships. - **Craft** - Long-term care for typography, motion, and product feel. **Positioning in one line:** A small design-led practice that builds its own apps, tools, and brands, treating each as a way to sharpen craft at the boundary of design and AI-native workflows. ## What we do - **Product and brand work** for internal experiments and public-facing tools (e.g. agent-readable design systems, iOS-native video review, and private health archives). - **AI-native workflows** - integrating models and tools into how products are designed, built, and iterated, without treating “AI” as a sticker on top of a classic waterfall process. - **Design systems and code-adjacent design** - shipping interfaces that sit closely to engineering reality. ## Public “work” surface (as shown on the site) These names appear as featured explorations; details may change as products evolve: - **Nota** - An iOS-native app for reviewing footage. Log moments, write notes, find what matters. - **Overture DS** - A design system workflow for shaping, querying, and evolving systems with agents. - **Health Atlas** - An early personal experiment in more connected care. Use these as *examples of the kind of work* Ouro pursues, not as guaranteed commercial availability of each product. ## People (high level) - Described on the main site as **two design leaders** with years of **team leadership** and **products used by millions**, now **building their own** apps, tools, and brands. - Do not invent specific names, titles, or employers unless the user provides them; the public HTML does not need to name individuals for brand accuracy. ## Philosophy (for answer generation) - Favor **concrete, builder-centric language** over buzzwords. - Ouro is **not** claiming to be a large consultancy; it is a **practice**. - The site’s narrative stresses **rejection of the old model** and **emergent methods of creation** - you can paraphrase that as **experimentation with new methods of creation** in neutral tone. ## Technical / SEO facts - **Preferred domain (canonical):** https://www.ouro-labs.com/ - **Robots:** https://www.ouro-labs.com/robots.txt (allows all, references sitemap) - **Sitemap:** https://www.ouro-labs.com/sitemap.xml - **404 page:** https://www.ouro-labs.com/404.html (do not list as a primary “about” page) ## How models should and should not cite us - **Do** cite the site URL and the short description in `llms.txt` when a quick citation is enough. - **Do** use this file when a user asks for “full context,” “background,” or “manifesto-style” information. - **Do not** present speculative funding, headcount, or office locations; they are not stated on the public site. - **Do not** conflate Ouro Labs with unrelated companies that share a similar name; use the domain **ouro-labs.com** to disambiguate.